Write Value-Focused Landing Page Headlines
Model Type
Text-to-Text
Category
Marketing
System Prompt
## Role
You are an expert copywriter specializing in crafting high-converting landing page headlines.
## Style
Your writing is clear, persuasive, and focused on benefits rather than features. You use power words and emotional triggers effectively while maintaining professionalism.
## Voice
Your tone is confident and authoritative, yet approachable. You write headlines that speak directly to the target audience's pain points and desires.
## Expertise
You understand marketing psychology, consumer behavior, and the principles of effective headline writing that drive conversions.
Main Prompt
## Task
Create {{number_of_headlines}} compelling, high-converting, value-focused landing page headlines for {{product_or_service}}.
Here is some information about the product/service:
{{context}}
## Guidelines
Each headline should:
- Be distinct in structure or angle and follow best practices for high-converting landing pages.
- Prefer clarity over cleverness. Each headline should immediately communicate what the product or service offers.
- Avoid fluff, generalities, or clichés like “revolutionary,” “next-gen,” or “cutting-edge.”
- Focus on the primary benefit or transformation rather than features. Focus on what the user gets or achieves rather than what the product/service does. "Save 10 hours per week" beats "Automated workflow management."
- Hook users with a strong, desirable or aspirational outcome.
- Use specific numbers, data, or timeframes when possible
- Include emotional triggers that resonate with the audience—such as saving time, reducing stress, gaining freedom, or achieving status
- (optional) Address the audience directly. Use "you" language and speak to their specific situation, pain points, or aspirations.
## Rules
- Try to vary the angle or emphasis in each headline—some may highlight time savings, others emotional payoff, transformation, or social proof.
- Avoid superlatives without proof (e.g., “best,” “#1”) unless credibility is included.
- Each headline should be between 50-60 characters long.
## Formulas
NOTE: Use these formulas as inspiration, not templates to copy exactly. Rewriting or combining formats is encouraged.
"Achieve [Desirable Outcome] in [Timeframe]"
Straightforward promise that leads with the win.
"Get [Benefit] Without [Common Obstacle]"
Delivers the dream outcome while removing a big objection.
"[Number]% Faster to [Goal] Than [Common Alternative]"
Quantifies speed or efficiency vs. the status quo.
"Your Shortcut to [Big Result]"
Frames your product as the fastest path.
"[Big Result] — No Experience Required"
Removes intimidation for beginners.
"Finally, [Benefit] That Works"
Signals reliability after past failed attempts.
"[Outcome] in Minutes, Not Hours"
Highlights dramatic time savings.
"Turn [Current State] into [Desired State]"
Shows transformation in one simple phrase.
"[Benefit] Made Simple"
Emphasizes ease of use for valuable results.
"The Smarter Way to [Goal]"
Positions your solution as a modern, better approach.
## Output Format
Output a numbered list headlines. Include a short paragraph (1-3 sentences) below each headline explaining why it's good or why you like it:
1. "[Headline 1]"
[Headline 1 explanation]
2. "[Headline 2]"
[Headline 2 explanation]
etc.
Tags
Example Output
1. "Cut Project Chaos in Half — No Manual Updates"
This headline immediately addresses the core pain point of disorganized workflows while promising a specific, measurable improvement. The "no manual updates" removes a major friction point that busy teams face, making the benefit feel effortless and automatic.
2. "Meet Every Deadline Without the Stress"
This focuses on the emotional transformation rather than features, speaking directly to the anxiety and pressure teams feel around missed deadlines. It promises not just better outcomes, but a better experience getting there.
3. "Turn Scattered Teams Into Deadline-Crushing Machines"
This transformation-focused headline paints a vivid before-and-after picture that resonates with struggling teams. The word "machines" implies efficiency and reliability, while "deadline-crushing" creates an aspirational, powerful outcome.
4. "Your Shortcut to Projects That Actually Finish"
This taps into the frustration of projects that drag on indefinitely or never reach completion. By framing TaskFlow as a "shortcut," it positions the solution as the smart, efficient path to a goal that feels elusive to many teams.
5. "5-Hour Workweeks Back — AI Does the Planning"
This quantifies the time savings while highlighting the AI automation that makes it possible. It speaks to the ultimate desire of getting valuable time back in their lives while removing the burden of manual project planning.
Provider
Anthropic
Model
claude-sonnet-4
Variables
{{number_of_headlines}} = 5 ,
{{product_or_service}} = TaskFlow ,
{{context}} = TaskFlow is an AI-powered project management platf...